Selling Baked Goods at a Farmers Market

Selling Baked Goods at a Farmers Market

There are many avenues for selling baked goods, but a farmers market is a great way to integrate into your local community. It’s where your neighbors congregate to browse and shop. It’s a social event as much as a sales venue, so it’s perfect for networking and making some extra profit.

Selling Baked Goods at a Farmers Market

Farmers Markets Are a Great Way to Get Exposure

Many community members might never hear about your bakery if they didn’t see you at the farmers market. Maybe they don’t drive by your shop or they simply haven’t had the time to visit it. Selling baked goods at the local market is how you bring your talents to them. Providing bite-sized free samples can draw them in and help keep you in their mind when they’re looking for locally made products.

Talk with the Local Coordinator

To get on board, first discuss possible openings with the local coordinator. In many towns, the majority of farmers market slots are reserved for farmers only, with a set number of spaces allowed for other vendors, such as bakers.

If there is a space open for you, ask about the details. Do you have to bring your own canopy and table? What’s provided and what isn’t?

You Probably Need a License and Permit

If you are selling edible products, you are likely required to have a license and a permit from the health department, similar to what’s required for your own bakery. If you’re already in business, it’s usually just a matter of filing paperwork to legally sell at the farmers market. Make sure you display your health certificate in accordance with the market and the town’s regulations.

Offer Freebies to Entice Those Passing By

If you’re having trouble enticing shoppers into your stall offer freebies to get them interested! Free samples are a great way to make curious snackers hungry for more.

Build an Attractive Booth

Make sure your farmers market customers know who you are and how to find you. Hang a banner with your bakery’s information. Hand out business cards with your hours and location. Design a booth that’s eye-catching and wear a friendly smile while you interact with your customers!

Bake Season-Friendly Items

Be mindful of what your customers want to eat from season to season. It’s important to keep temperature in mind as well. You don’t want frosting that could melt in the hot summer.

Make it Easy on Yourself

Selling baked goods is easy when you have the production down pat. Trust Stratton Sales for high-quality bakery equipment that will allow you to bake at the top of your game, creating fresh, delicious products to sell, whether it’s off the shelf or in the middle of a busy Saturday morning farmers market.

commercial kitchen

When Is it Time to Renovate Your Commercial Kitchen?

Is your commercial kitchen outdated and due for an upgrade? Sometimes it’s not so easy to tell.

Of course every baker or chef would love a new commercial kitchen. After all, it’s where you spend most of your time. But is it the right functional and financial decision right now? Your answers to the following questions will determine whether a commercial kitchen renovation is a smart move.

commercial kitchen

Is Ownership Changing?

If your bakery or restaurant is already in the midst of an ownership transition, it could be the right time to make kitchen design and functionality changes. This is especially key if you are the new owner and you notice clear deficiencies.

Is Production Capacity Limited by Your Current Setup?

When it comes down to it, you have a finite number of seats in your bakery or restaurant.

How many customers you can serve is determined by the number of people you have working. If demand is there, you want a full staff on the job. But what if your capacity is limited by your setup?

If an inefficient kitchen setup is inhibiting your growth and your success, a commercial kitchen renovation could be an investment that would pay for itself in the long term.

Are You Wasting Money on Inefficient Appliances?

Are you paying too much for inefficient, energy-guzzling appliances? If your ovens and mixers are outdated, it could be costing you money every month that would be better spent on newer, energy-efficient appliances.

Are You Falling Short of Codes and Regulations?

All commercial kitchens must observe countless health and safety codes to stay in compliance with local, state and federal laws. The purpose of these regulations is to keep your customers and staff safe and enhance the quality of the customer experience.

If codes are changing and your kitchen hasn’t adapted over the years, you may need a renovation to bring your workspace back into compliance.

Have You Saved for a Renovation?

If you have allocated savings toward a commercial kitchen remodel and you’ve answered yes to all these questions, it’s time to make some updates. However, even if you don’t have the funds available, don’t count out a renovation. You have financing options that make sense for a busy restaurant owner.

For example, Stratton Sales offers low-interest financing and no payments for 90 days, subject to credit approval. When you need to renovate your commercial kitchen to boost productivity and save money, we are here for you.

opening a bakery

Opening a Bakery? 8 Items You Need

Opening a bakery is a serious endeavor that starts with investing in a range of high-quality equipment. If you have the right tools, the right skills and a plan to go along with your vision, sales will skyrocket.

opening a bakery

Are you ready to compile a master list of all the back-of-house items you need? Here are eight key pieces of equipment every bakery needs:

1. Oven

The oven is one of the most important components in any bakery. Do you want gas or electric? Do you want a convection oven or a deck oven? Does it need to have a steam system?

There are so many different ovens, each with a wide range of features and characteristics. Your oven of choice will depend on the type and volume of baked goods you create.

2. Mixer

A dough mixer is just as important as the oven, perhaps more so, since the way your dough is mixed directly affects the quality of your final product. First, you must decide from among planetary, spiral arm or horizontal mixers. Then you need to choose the capacity.

3. Sheet Pans, Racks and Shelving

After you’ve decided on an oven, it’s time to find baking pans that are the right size and orientation. You will also need a number of cooling racks. And get as much shelving as possible. You will have plenty of ingredients and tools that will need homes.

4. Proofer

A proofer allows your dough to rise at the right temperature, for the right amount of time. Control humidity levels and prevent the dough from rising too quickly or too slowly.

5. Work Table

If you’re opening a bakery, you’re no stranger to hard work. And hard, fun work is exactly what you’ll be doing. Wouldn’t it be nice to roll out your dough on a firm, clean work table? Every baker needs one (or three).

6. Sanitation

If you’re opening a bakery, or any type of food service operation, you’ll need a selection of sinks. You will need a three-compartment sink for washing, rinsing and sanitizing. You will also need a hand-washing sink and a mop sink.

7. Refrigeration

Every bakery needs refrigerators; it’s just a matter of what type of unit is right for your space. Reach-in refrigerators allow you to keep the ingredients you need close at hand. Worktop refrigerators give you more space.

8. Storage

Bakers need plenty of storage for equipment and ingredients you need, but don’t want, right in your workspace. Investing in storage bins and food boxes will help free up extra room in your work area.

Trust Stratton Sales when you’re opening a bakery; we have the supplies and equipment that will give you the jump-start you need.


Invest in Quality Revent Ovens

Purchasing Revent ovens for your bakery is a wise investment. Revent ovens’ efficient, quality baking produces superior products and increased profitability. When you’re in the market for an oven upgrade, consider Revent, a brand known for its durable, long-lasting ovens.


Why Revent?

The Swedish company Revent invented the world’s first rack oven in 1958, and they have been revolutionizing baking technology and oven manufacturing ever since.

For example, using their unique wedge system, Revent ovens are delivered in sections that are easily assembled within a matter of hours. This is an attractive feature because it saves time and money, but also because it makes convenient oven relocation plausible.

Overall, Revent is a company well-known for its excellent, heavy-duty construction and flexible, versatile baking power found in all its ovens.

When browsing their baking products, check out your options in these three main categories:

Rack Ovens

The rack oven is what Revent is known for. After all, this inventive company is responsible for its creation.

The first characteristic you’ll notice is the range of sizes offered. The company produces mini-, single- and double-rack ovens, depending on product volume needs.

Convection Ovens

Revent’s trademark convection heating system, total convection control (TCC), is renowned for how it effectively facilitates airflow to promote even baking. They offer a wide range of oven sizes, but each product is designed to make it easy to keep clean.

Deck Ovens

The Revent deck oven is ideal for the bread baker, and you can order your oven to fit your production needs. It’s built with a modular design that allows you to select either a two- or three-pan-wide deck configuration, then decide how many decks high is right for you. It also comes with adjustable heat intensity controls.

Revent’s Unique Steaming System

Revent has patented a steam generation system called the HVS steel ball steam system. The oven generates the maximum amount of steam during the baking process, so the dough is able to expand in the beginning of the baking process. Then the steam creates a shiny finished crust by the end of baking time.

Expert Baking

With modern control panels that store up to 100 recipe configurations, Revent ovens deliver traditional baking perfection combined with advanced technological benefits. When you’re outfitting a commercial bakery or kitchen, you need the right tools to guarantee uninterrupted quality production, and Revent has solutions for you.

Trust Stratton Sales to connect you with the right Revent products — call today to learn more about what we have to offer.