Facts About Doughnuts

Facts About Doughnuts That Might Surprise You

Who doesn’t love doughnuts? And they’re not just fun to eat, they’re fun to learn about, too. As a baker responsible for bringing soft, warm, gooey doughnut goodness to your customers, you can now impress them with your doughnut knowledge as well.

Facts About Doughnuts

Here are some fun facts about doughnuts you can share with your customers:

1. There Isn’t One Right Way to Spell It

Doughnut is the original dictionary spelling, but many places use the shorter “donut” now. In fact, doughnut used to be the only spelling, but the Merriam-Webster Dictionary now lists donut as an alternate spelling, allowing you to choose your favorite.

2. They’re More Than Just Slightly Popular

People love their doughnuts. In the U.S., over 10 billion are produced every year. The U.S. doughnut industry is worth $3.6 billion. Boost these numbers and get a doughnut machine to add power to your bakery’s production and give your customers what they want!

3. They Have Their Own Holidays

There are countless holidays dedicated solely to doughnuts. Jan. 12 is National Glazed Doughnut Day, and Nov. 5 and the first Friday in June are National Doughnut Days. June 8 is National Jelly-Filled Doughnut Day and Sept. 14 is National Crème-Filled Doughnut Day.

Make sure your shelves are fully stocked on these days and advertise your sales ahead of time to attract a crowd!

4. You Can’t Eat More Doughnuts Than John Haight

One of the most shocking facts about doughnuts is the doughnut-eating record. John Haight holds the current Guinness World Record after he ate 29 doughnuts in a little over 6 minutes. As much as you love doughnuts, it’s probably intimidating to think about eating that many!

5. Bet You’ve Never Seen a Bigger One!

The largest doughnut ever made was jelly-filled and weighed 1.7 tons. It measured 16 feet across and 16 inches high.

6. They’re Thought to Have Originated in Holland

While the origin of the doughnut isn’t certain, many believe that the Dutch brought the doughnut to America prior to the Revolutionary War. They were once called “olykoeks,” meaning “oily cakes.” They were first referenced in literature by Washington Irving, the author of The Legend of Sleepy Hollow.

Use Their Popularity to Your Bakery’s Advantage

You don’t have to turn your bakery into a doughnut shop, but if you offer doughnuts at your bakery, you are certain to see a spike in sales. Everyone loves doughnuts, especially creative flavors! You can make savory options or stick to the sweet, glazed classics.

A doughnut maker from Stratton Sales can help you make more doughnuts in less time. Share these facts about doughnuts with your staff and customers alike so they can enjoy a side of trivia with their treat!

Prepare Your Bakery for the Holiday Season 

How to Prepare Your Bakery for the Holiday Season 

Is your bakery ready for the holiday rush?

The holidays can be extremely profitable but overwhelming for bakeries. This year, vow to prepare properly so you can keep your sanity and maintain a smooth operation through this critical time of year.
Prepare Your Bakery for the Holiday Season 

With the major holidays fast approaching, what can you do in the next few weeks to prepare your bakery for the inevitable rush of business? 

Analyze Last Year and Learn from It

Do you have an inventory of sales from this time last year? If so, it may be your most valuable document in the preparation process. By assessing how much you sold and when, you can predict what you’ll need to order ahead. It can also help you can predict if and when you’ll need seasonal help, and for how long.

You can avoid wasting resources by using last year’s records, because while there is always a chance your numbers may differ this year, sales tend to follow similar patterns. Avoid having to tell your customers, “Sorry, we’re out of stock!” and keep the holiday spirits (and profits) high!

Never Underestimate the Popularity of the Classics

It’s fine to branch out and use the holidays as an opportunity to unleash your baking creativity, but don’t forsake the classics in your haste to be original. Pumpkin pies on Thanksgiving. Decorative sugar cookies at Christmastime. Some key staples you just can’t leave off your shelves, or customers will start asking questions! Worse, they’ll check another bakery in town.

Environment Is Important

How you decorate your bakery for the holidays will influence your customers’ buying habits. Who wants to shop at a place that barely recognizes the changing seasons? Make sure your storefront is welcoming to all holiday shoppers and your store’s interiors encourage the upsell with lights, decorations and music.

Your Employees’ Holiday Spirit Is Key

Are your employees in the holiday mood? The promise of a holiday bonus could help lift their spirits, or just a general appreciative attitude from their boss. When you happily anticipate the holiday rush and you’ve adequately stocked and staffed your store, your employees won’t feel as overwhelmed either. This helps them stay smiling so they can better help customers smile too.

Time Your Promotions Effectively

Holiday coupons and promotional offers are a good way to boost foot traffic, but don’t start advertising too early. Make sure you’re finding your customers when they’re in peak bakery buying mode — about one week before the big holiday gathering.

Stratton Sales is here to support local bakeries during all seasons, but especially the winter holiday rush, with tips, equipment and support for all your baking operations!